Thursday, May 03, 2012

Not just for couch potatoes....

Secretary of Health and Human Services, Kathleen Sibelius
by senior contributor Brendan Kownacki
Photo credit: PALA+Challenge

Who knew that video games could lead to a more active lifestyle and weren't just for couch potatoes anymore? 

This was the theme on Monday night when Secretary of Health and Human Services, Kathleen Sibelius, President’s Council Co-Chairs Drew Brees and Dominique Dawes joined together to launch the Active Play PALA+ Challenge.

PALA+ --which stands for Presidential Active Lifestyle Award, is a challenge that highlights active video games as one way to help Americans lead more active lives which all culminated at a special unveiling at the Walker-Jones Education Campus in Washington. 

“The President’s Council and ESA recognize the need to embrace technology in the fight against childhood obesity,” said Drew Brees, PCFSN co-chair and NFL Quarterback. 

“Through the Active Play PALA+ Challenge, we are motivating kids and families to adopt a healthy lifestyle by using active video games to achieve PALA+.”

Billy Jean King
The challenge together highlights how technology can bridge the gap between the growing popularity of virtual worlds and the real world around us. Gamers can earn PALA+ by logging their active video gaming activity online. The program also encourages adding nutrional goals and components into the process for participants. 

Learn more about PALA+ and the Active Play PALA+ Challenge at:

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